• Beginner
  • 1 hour
  • Certificate of Completion

The how-to product reviews course for eCommerce marketers and owners

Learn the fundamentals of collecting, managing and leveraging customer reviews and strategies to sell more with email and SMS marketing.

Jimmy Kim

Jimmy Kim, Your Reviews Instructor & Expert

Retain customers and drive repeat purchases with SMS

Tired of the rising costs of advertising and weekly newsletters not getting you the ROI it once did? Looking for ways to quickly scale your revenue, without adding a ton budget for advertising?

If you're ready to start strengthening customer retention and increasing CLTV, access this SMS marketing course and get the tools and knowledge you need to make SMS your next highest revenue channel.
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Take a peek at what you’ll get inside the course

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Meet Your SMS Marketing Instructor

A former eCommerce retailer and email marketer turned SaaS founder. Jimmy is the CEO & Co-Founder of Sendlane, an email and SMS marketing automation company that helps over 1,700+ companies save time, generate more revenue and increase customer retention with email & SMS.

Meet Jimmy


Course overview

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The Basics
Get Started With The Basics For Free

1 Introduction to Reviews

2 Reviews: The Basics

Learn why reviews are a vital part to the customer experience and the different types of reviews you can collect.

  • What Are Reviews?
  • Customer Reviews are Currency!
  • Types of Reviews

3 How Do Reviews Work?

Dive into the reviews process and how the cycle of reviews snowballs into more sales, better loyalty, and increased conversions.

  • The Reviews Snowball Effect

4 Why You Need Reviews

Learn the five reasons why reviews are a necessary part to any eCommerce marketing strategy.

5 Generating Reviews w/ Email & SMS

Break down the anatomy of the four key pieces for successful review generation.

  • Copywriting & Content
  • Design & Branding
  • Reviews Timing
  • Reviews Cadence

6 How to Set Up Review Collection

Get a step-by-step walk-through on how to kick-start your reviews collection strategy.

7 How to Use Reviews to Sell More

Leverage reviews strategically on your product pages, in your emails, SMSes, and automation flows to build trust and make more sales.

  • Four Strategies to Sell More with Reviews

8 Wrapping Up Reviews

Save with special bundles

Bundles we offer

Save when you bundle Email & SMS Marketing

Bundle 1

Email Marketing - Basics, SMS Basics + Reviews

Get access to our two free courses and start learning the fundamentals of email & SMS marketing and tactics to put them to work together.

Bundle 2

Email Marketing - Basics, Novice, SMS Basics + Reviews

Start with basics like list growth, segmentation and campaign best practices then dive into novice topics like deliverability, automation goals, content and copy.

Bundle 3

Email Marketing - Basics, Novice, Intermediate, SMS Basics + Reviews

Get a bigger picture of your customer journey and learn topics like high value segmentation, campaign strategy to drive CLTV, and event-based marketing.

Bundle 4

Email Marketing - Basics, Novice, Intermediate, Advanced, SMS Basics + Reviews

Access all our courses and get the advanced knowledge and tools needed to leverage customer data and create an all encompassing customer journey through email, SMS, and reviews.

Bundle 5

See what our students/marketers have to say

“With the rising cost of advertising, email marketing has been a core revenue generator for our business that we can rely on constantly and consistently at Vitacup. eCom Academy has been instrumental in helping our business grow through email marketing strategy to help our business grow from $0 to $30m in the last 24 months

Brandon Fishman

CEO Vitacup

“Following the proven framework around abandon carts and welcome series increased our engagement as well as our abandon cart recovery rate . That was ONE of many golden nuggets dropped in the course. I highly recommend this course for any marketer who needs the proven step-by-step for their business.”

Dan DaSilva

CEO Trifunnels

Become a Certified eCommerce Reviews Marketer

Enroll nowEnroll for Free
Become a Certified eCommerce Reviews Marketer

Frequently asked questions

How will the certification help me?
I thought “email was dead”. Why email now? Is email marketing even relevant?
Is the course only for successful eCommerce owners?
How long will the course take to finish? How much time do I have?

Coming Soon


Learn the fundamentals of collecting, managing and leveraging customer reviews and strategies to sell more with email and SMS marketing.

  • Beginner
  • 1 hour
  • Certificate of Completion
Join the waitlist