• Beginners
  • 10h
  • Certificate of Completion

Email Marketing

A clear path to help you provide a repurchase-worthy email experience. Don’t spend years connecting all the dots yourself.

Jimmy Kim

Jimmy Kim, Your Email Instructor & Expert

Retain customers and drive repeat purchases with SMS

Tired of the rising costs of advertising and weekly newsletters not getting you the ROI it once did? Looking for ways to quickly scale your revenue, without adding a ton budget for advertising?

If you're ready to start strengthening customer retention and increasing CLTV, access this SMS marketing course and get the tools and knowledge you need to make SMS your next highest revenue channel.
Enroll nowEnroll for Free

Take a peek at what you’ll get inside the course

Enroll nowEnroll for Free

57 Video Lessons

8+ hours of material

24 Course Quizzes

to Test Your Knowledge

Certificate of Completion

Formal, Frame-able Downloadable

12 Printable Email Checklists

5 eBook Downloads

Automation Demos

Meet Your SMS Marketing Instructor

A former eCommerce retailer and email marketer turned SaaS founder. Jimmy is the CEO & Co-Founder of Sendlane, an email and SMS marketing automation company that helps over 1,700+ companies save time, generate more revenue and increase customer retention with email & SMS.

Meet Jimmy


Course overview

The Basics
The Basics
Get Started With The Basics For Free

1 Introduction to The Basics of Email Marketing (A to Z)

2 Email Marketing

  • Overview and Goals of Email Marketing
  • Understanding How Email Marketing Works
  • Different Ways to Collect Emails
  • Data & Metrics: What They Are And How To Analyze Them
  • Tracking & Attributions
  • Integrating Email Marketing With Other Platforms
  • Best Practices for Email Marketing

3 What is Marketing Automation

  • Overview and Goals of Marketing Automation
  • The 4 Core Differences Between Email Marketing & Automation
  • Connecting Email, Website, and Social
  • Setting Goals
  • The Difference Between Campaigns & Automations
  • Terminology and Learnings
  • Marketing Automation Best Practices
Save with special bundles

Bundles we offer

Bundle 1

Email Marketing - Basics, SMS Basics + Reviews

Get access to our two free courses and start learning the fundamentals of email & SMS marketing and tactics to put them to work together.

Bundle 2

Email Marketing - Basics, Novice, SMS Basics + Reviews

Start with basics like list growth, segmentation and campaign best practices then dive into novice topics like deliverability, automation goals, content and copy.

Bundle 3

Email Marketing - Basics, Novice, Intermediate, SMS Basics + Reviews

Get a bigger picture of your customer journey and learn topics like high value segmentation, campaign strategy to drive CLTV, and event-based marketing.

Bundle 4

Email Marketing - Basics, Novice, Intermediate, Advanced, SMS Basics + Reviews

Access all our courses and get the advanced knowledge and tools needed to leverage customer data and create an all encompassing customer journey through email, SMS, and reviews.

Bundle 5

See what our students/marketers have to say

“With the rising cost of advertising, email marketing has been a core revenue generator for our business that we can rely on constantly and consistently at Vitacup. eCom Academy has been instrumental in helping our business grow through email marketing strategy to help our business grow from $0 to $30m in the last 24 months

Brandon Fishman

CEO Vitacup

“Following the proven framework around abandon carts and welcome series increased our engagement as well as our abandon cart recovery rate . That was ONE of many golden nuggets dropped in the course. I highly recommend this course for any marketer who needs the proven step-by-step for their business.”

Dan DaSilva

CEO Trifunnels

Golden email nuggets you can put to work right away:

Packed full of real-world, actionable content that let your business thrive with email.


video lessons


email marketing checklists


free eBooks


course quizzes

A total value of $1,864

Plus a full stack of bonuses!

Enroll now
Downloadable Checklists

Downloadable Checklists

Print them and keep them on your desk for a lightning-quick reference

eBook Downloads

eBook Downloads

Get free access to downloadable eBooks and dive deeper into the email strategies you learn

Automation Demos

Automation Demos

Walk-through how you can put these repurchase-worthy email experiences to work

Become a certified eCommerce Email Marketer

Enroll nowEnroll for Free
Become a certified eCommerce Email Marketer

Frequently asked questions

How will the certification help me?
I thought “email was dead”. Why email now? Is email marketing even relevant?
Is the course only for successful eCommerce owners?
How long will the course take to finish? How much time do I have?

Coming Soon

Email Marketing

Master the fundamentals of email marketing. Learn how to build lists fast, send emails that sell, and use data in face-palmingly obvious ways.

  • Beginners
  • 10h
  • Certificate of Completion
Join the waitlist
Email Marketing